In 2017 C3 Energy made a pivot to the IoT software space and became C3 IoT. As Creative Director of the internal marketing team, I led design and production of the companies new visual identity and brand guidelines and managed production of marketing assets.
C3 IoT Visual Identity and Brand Guidelines
Sophisticated new look-n-feel for growing tech company
Project Scope
Design new visual identity and marketing asset production system that aligns with companies expansion into new enterprise industries.
My Role: Creative Director / Lead Designer
• Led strategic design of visual identity system
• Designed brand guideline book
• Designed asset production systems and templates
• Managed asset production of creative team and vendors
