C3 AI, formerly C3 IoT and C3 Energy, now employs nearly 1,000 professionals. During my nine years as Creative Director, I led the development of assets for web, advertising, corporate events, and marketing campaigns. These projects were anchored in the Swiss-style visual identity system I created, ensuring cohesive branding across all initiatives.
C3 AI
Minimalistic visual identity and development of branded assets
Project Scope
Design new visual identity and marketing asset production system that boasts the companies bold and innovative characteristics.
My Role
- Led strategic design of visual identity system
- Designed logo mark and visual style guide
- Designed asset production systems and templates
- Managed asset production of creative team and vendors
The 9×9 grid is used to influence iconography, design composition, and spacing systems.
A black and white color palette functions in neutrality and gives way when paired with colorful imagery and graphics.
