Netsuite Suiteworld 2014
Tech user conference hosting +6,500 attendees
About Suiteworld 2014

Held at the San Jose Convention Center, this annual conference brought together over 6,500 Netsuite attendees engaging in an array of keynote presentations and breakout sessions. Event production was executed by the San Francisco agency MKTG. I was contracted as an art director and led visual design for the 10 month project.

Project Scope

• Attendee experience design
• Attendee acquisition
• Event production
• Event execution

Project Role: Art Director

• Lead designer for event theme and identity system
• Designer of attendee acquisition campaign assets
• Designer of branded installations, signage and collateral
• Led creative presentations and review meetings
• Manager of creative artwork production schedule

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Flawless execution of artwork production was required to deliver for the impressive production schedule.

The strategically crafted brand style guide provided alignment across creative and production members.